Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “Looking ahead, we anticipate consumers will not only continue to enjoy this incredible and classic ’80s-era martini, but also look for new and fun ways to enjoy it year-round - and with different spirits like tequila or whiskey in place of vodka,” Sawaya said. A purchase price wasn’t disclosed.Įspresso martinis are expected to remain popular next year, too. Black, a coffee liqueur that’s mixed with cold brew coffee and can be consumed straight from the bottle (no mixing needed). Other beverage giants are taking notice of the trend, too. She added that the drink has “allowed a new generation of cocktail-curious consumers to taste and experience Kahlúa.” “Consumers are craving anything nostalgic, as evident by the resurgence of trends from the ’80s and ‘90s in fashion, music, and of course, cocktails,” she told CNN Business. The Pernod Ricard brand recently said that sales hit a new record, growing by double digits globally.Įspresso martinis have also made the 86-year-old brand more appealing to younger drinkers, according to Rima Sawaya, Kahlúa’s brand director. People’s obsession with espresso martinis has also benefited Kahlúa’s bottom line. It’s a relatively young drink, reportedly invented at a London bar in the 1980s when a model asked for a drink to “wake me up and f–k me up,” inventor and famed bartender Dick Bradsell once said. The espresso martini is a mix of vodka, coffee liqueur and espresso. “The elegance of the espresso martini elevates your cocktail experience at a bar or restaurant, and it also serves as an impressive after-dinner cocktail when entertaining guests at home.”Ģ022 was the year of the espresso martini. “Spirits consumers are drawn to the simplicity and decadence of this cocktail,” she said. Lisa Hawkins, senior vice president for public affairs for the Distilled Spirits Council, told CNN Business that the “convergence of two major US consumer trends: Americans’ affinity for high-end coffee and cocktail culture” explains why it’s having a moment. It’s not just nostalgia espresso martinis’ renaissance. ![]() The espresso martini has even displaced the classic Manhattan, a bourbon-based cocktail, in the top 10.ĬGA by NielsenIQ, which tracks cocktails sales at US bars, reported that the margarita remains the country’s top-selling cocktail. The coffee-flavored drink has experienced such a resurgence that it has entered the top 10 list of most ordered cocktails at US bars this year, according to research firm CGA by Nielsen IQ. It might be 2022, but people are still ordering espresso martinis like it’s the 90s.
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